Picking the Ideal Internet Marketing Company

When choosing a great internet marketing company, there are some things to consider so as to avoid changing agencies all the time. You should be very keen when you are making up your mind about what company to go for so as to ensure that you end up with only the best.Size of the agencyWhen you are looking for the best digital marketing agency, do not be enticed by the size. Also, don’t concentrate on the agencies that seem to have a client list that is really flashy. Just because they are big or have flashy clients doesn’t actually mean that they are the best. The truth of the matter is that many of such agencies only have very few top marketers working there and then so many junior marketers that handle the client load. If you aren’t a top paying client, you may not get the services of the top marketers.

RankSometimes we assume that just because a company is able to rank first in the search engine they must be good but that is not always the case. Usually, the results that you see ranking first on search engines are usually guided by different internet marketing companies who apply tactics that are sometimes unethical so as to get them on top. While there are good companies that will rank first, you should never assume that all of the top ones are actually the best. Look at client sites before you decide whether a company is good or not.PriceIn some agencies, the clients that pay highest receive the very best services and also the senior staff. If you go for a huge agency while you are a low paying client means that you may not get senior staff handling your work. When you pay more even in a smaller agency means that the senior most experienced staff will handle your tasks.NicheIf you can find a company that specializes in your specific niche, the better. When you are able to get this, you will have a competitive advantage which is a really good thing. When a company seems to be good in everything, it may become inefficient in the long run. It is important for a marketer to know more about the industry that they are handling as it will help them determine just how to handle the digital marketing appropriately. There are areas that a company is well versed in and this means that they understand the operations of that industry at an in-depth level. This is a very interesting thing and it does pay off.

Cheap is not always the bestWhen it comes to digital marketing, you will only get as much as you pay for. As you will notice, it is best to work with a company that is ethical and one that is quite exceptional in the internet marketing arena. Usually, the best providers won’t have the lowest prices, but they will deliver. This is because they are able to handle their work exceptionally well.

Sources of Business Finance

Sources of business finance can be studied under the following heads:

(1) Short Term Finance:

Short-term finance is needed to fulfill the current needs of business. The current needs may include payment of taxes, salaries or wages, repair expenses, payment to creditor etc. The need for short term finance arises because sales revenues and purchase payments are not perfectly same at all the time. Sometimes sales can be low as compared to purchases. Further sales may be on credit while purchases are on cash. So short term finance is needed to match these disequilibrium.

Sources of short term finance are as follows:

(i) Bank Overdraft: Bank overdraft is very widely used source of business finance. Under this client can draw certain sum of money over and above his original account balance. Thus it is easier for the businessman to meet short term unexpected expenses.

(ii) Bill Discounting: Bills of exchange can be discounted at the banks. This provides cash to the holder of the bill which can be used to finance immediate needs.

(iii) Advances from Customers: Advances are primarily demanded and received for the confirmation of orders However, these are also used as source of financing the operations necessary to execute the job order.

(iv) Installment Purchases: Purchasing on installment gives more time to make payments. The deferred payments are used as a source of financing small expenses which are to be paid immediately.

(v) Bill of Lading: Bill of lading and other export and import documents are used as a guarantee to take loan from banks and that loan amount can be used as finance for a short time period.

(vi) Financial Institutions: Different financial institutions also help businessmen to get out of financial difficulties by providing short-term loans. Certain co-operative societies can arrange short term financial assistance for businessmen.

(vii) Trade Credit: It is the usual practice of the businessmen to buy raw material, store and spares on credit. Such transactions result in increasing accounts payable of the business which are to be paid after a certain time period. Goods are sold on cash and payment is made after 30, 60, or 90 days. This allows some freedom to businessmen in meeting financial difficulties.

(2) Medium Term Finance:

This finance is required to meet the medium term (1-5 years) requirements of the business. Such finances are basically required for the balancing, modernization and replacement of machinery and plant. These are also needed for re-engineering of the organization. They aid the management in completing medium term capital projects within planned time. Following are the sources of medium term finance:

(i) Commercial Banks: Commercial banks are the major source of medium term finance. They provide loans for different time-period against appropriate securities. At the termination of terms the loan can be re-negotiated, if required.

(ii) Hire Purchase: Hire purchase means buying on installments. It allows the business house to have the required goods with payments to be made in future in agreed installment. Needless to say that some interest is always charged on outstanding amount.

(iii) Financial Institutions: Several financial institutions such as SME Bank, Industrial Development Bank, etc., also provide medium and long-term finances. Besides providing finance they also provide technical and managerial assistance on different matters.

(iv) Debentures and TFCs: Debentures and TFCs (Terms Finance Certificates) are also used as a source of medium term finances. Debentures is an acknowledgement of loan from the company. It can be of any duration as agreed among the parties. The debenture holder enjoys return at a fixed rate of interest. Under Islamic mode of financing debentures has been replaced by TFCs.

(v) Insurance Companies: Insurance companies have a large pool of funds contributed by their policy holders. Insurance companies grant loans and make investments out of this pool. Such loans are the source of medium term financing for various businesses.

(3) Long Term Finance:

Long term finances are those that are required on permanent basis or for more than five years tenure. They are basically desired to meet structural changes in business or for heavy modernization expenses. These are also needed to initiate a new business plan or for a long term developmental projects. Following are its sources:

(i) Equity Shares: This method is most widely used all over the world to raise long term finance. Equity shares are subscribed by public to generate the capital base of a large scale business. The equity share holders shares the profit and loss of the business. This method is safe and secured, in a sense that amount once received is only paid back at the time of wounding up of the company.

(ii) Retained Earnings: Retained earnings are the reserves which are generated from the excess profits. In times of need they can be used to finance the business project. This is also called ploughing back of profits.

(iii) Leasing: Leasing is also a source of long term finance. With the help of leasing, new equipment can be acquired without any heavy outflow of cash.

(iv) Financial Institutions: Different financial institutions such as former PICIC also provide long term loans to business houses.

(v) Debentures: Debentures and Participation Term Certificates are also used as a source of long term financing.


These are various sources of finance. In fact there is no hard and fast rule to differentiate among short and medium term sources or medium and long term sources. A source for example commercial bank can provide both a short term or a long term loan according to the needs of client. However, all these sources are frequently used in the modern business world for raising finances.